Service

Text Hook & Text-Based Reel Editing

The text hook is the most important frame in short-form — the words on screen at second zero that decide whether anyone stays. We write the hook with you, set it in your brand type, animate it in, and build text-led reels where the words carry the video: over b-roll, over a static shot, or over you.

Hook: Frame one, upper-middle3–8 words
Type: Your brand font, largeHigh contrast
Animation: Pop, typewriter, slideSubtle, fast
Body: Text-led or captioned speechEither
Background: B-roll, static shot, youAny
Length: 15–45sShort hits harder

Text-led reels

Two formats: the text hook on a normal video (a talking head or b-roll with a bold text hook on frame one), and the text-led reel where the words are the content — a list, a story, a hot take, appearing line by line over a background shot. Both depend on the hook. We test 2–3 hook options on your first batch and keep what performs.

Is this for you?

✓ Good fit

Creators who want to test hooks
Text-heavy niches — finance, self-improvement, business
Faceless creators
Anyone whose reels open on silence and a face

✕ Not ideal for

Content where the visual is the hook (transformations, reveals)
Creators without a point of view to write hooks from
Anyone wanting no text on screen

What's included

Hook-first cutsSpeech on frame one, text hook upper-middle, no intro

Word-by-word captionsInside every platform's safe zone, in your brand font

Colour gradingConsistent look across every video you publish

Lower thirdsYour name and specialism on every video

Platform exportsReels, TikTok, Shorts, LinkedIn from one edit

PublishingCaptions, hashtags, peak-time scheduling — posted for you

Pricing

Every video is up to 60 seconds of finished output. A 90-second video counts as two. Unlimited revisions, no contract, cancel anytime.

Starter

$799/mo

10 videos

Growth · Most popular

$1,499/mo

20 videos

Scale

$2,799/mo

40 videos

See full plan details → · Try a paid pilot first →

Frequently asked questions

What is a text hook?

The 3–8 words on screen at second zero that tell the viewer why to stay. 'Most doctors get this wrong.' 'I quit my job at 34. Here's what happened.' It's the most important element in a short-form video.

Do you write the hooks?

We draft 2–3 options per video based on your content and you pick, or you send yours. Over time we learn what works for your audience.

What's a text-led reel?

A reel where the text is the content — a list, a story or a take appearing line by line over a background clip, with or without a voiceover. It works without a face and gets saved.

Can you A/B test hooks?

Yes — same video, two hooks, post both. We track which performs and adjust.

Send us your footage. We'll handle the rest.

Upload to a shared Drive folder, first cut in 24–48 hours, unlimited revisions, published to your accounts.

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